Leyi Wen

Strategic Marketing

Cured A Stomachache: Sidashu Microcinema  

In my sophomore year in college, my friend and I teamed up to attend an advertising competition for Sidashu. Sidashu is a medicine brand that specializes in curing stomachaches. The goal of our project was to create a microcinema for the brand to enhance brand awareness. 

I worked as the scriptwriter in the team, preparing the storyboard and scripts. Under China's Only-child Policy, the 90s-generation, known as the "first wave," start to march in the working field. Well-protected when they were kids and teenagers, the adulthood become hard. The microcinema story is based on this background. A newbie in the working field fails to take care of herself. As she works too hard and did not eat properly, she has a stomachache. At this moment, her mother shows up. The love of a mother is always present. On the right is the VCR that we produced.

Bring Focus on Events:

European Chamber of Commerce in China

Working as event and marketing assistant in European Chamber of Commerce in China offered me a great opportunity to learn event marketing.

The European Chamber has a clear timeline of the events around the year, and it's my responsibility to help to promote the events. In order to increase the events' visibilities and attract potential sponsors, I created visualized materials such as event posters that matching the theme of the events, newsletter content that catch the eyes of the readers and engaging marketing e-mails.

In this job, I had learned that there are ways towards the success of an event promotion: The clear identification of target audience; The right channel to reach target audience; The insight of target audience and the content to engage them; And visualization of the information. By this understanding and applying the techniques that I learned at school,  I had successfully promoted the events that I was responsible for. 

Wechat Public Account Project